Discover How to Create a Strategy

“The fundamental strategic choices are deciding where-to-play and how-to-win.  These two decisions – in what areas will a company compete, and on what basis would it do so are critical one-two best punches to generate strategic advantage. However, they can’t be considered independently or sequentially.  In a great strategy, your where-to-play and how-to-win choices fit together and reinforce one another.”

Roger Martin

In other words,
Objective + Scope = Advantage

In a three-part consulting process, this is how I assist organizations to create their strategy:

Objective:

• We create the starting point for your future initiatives and prosperity.
• Establish the successes and failures of past endeavors.
• Identify how you are distinguished from your competition and in the marketplace.
• Record your views on market evolution.
• Map the most significant circumstances now and into the future.

Scope:

• We design the reality you need to create in the marketplace
• Define which products and markets you will pursue and those you will not
• Identify how to differentiate your organization and create the desired market perceptions
• Define the key markers that will measure progress toward realizing your profile.

Advantage:

• We set up the specific macro-action plans necessary to realize this profile.
• Identify challenges to be removed or negotiated
• Define key macro results expected from critical functions
• Define accountability and a timetable to coordinate, align and achieve this desired profile.  

As a consequence anyone in your organization should be able to answer these three crucial questions:

1. Why do customers buy from you?
   How do you satisfy customers needs better than competitors?
2. How do you profit from this?
   What customer satisfaction, margins, revenues and market share do you expect?
3. What must you do to make this real?
   Do what we have committed to, on time and right first time!